A key driver for volunteers to participate in a political campaign they believe in, is the expectation of making an impact as a change agent. On that note, canvassing volunteers at NGP VAN expect to actively participate in as many face to face conversation as possible, with the minimum amount of physical movement to and from the campaign office and administrative time of checking voters lists in and out. This rings even more true for the millennial stereotype.
On the flip side of the coin, field organizers’ main added value comes from finding and training volunteers, whereas scheduling, cutting turfs and consolidating data are merely necessary administrative tasks that end up not adding value to the campaign itself.
Enter MiniVAN: Developed by NGP Van, the leading technology provider to Democratic and progressive campaigns and organizations, MiniVAN aims to leverage on technology to automatically generate lists and cutting turfs based on the canvasser’s location. The field organizer feeds into the tool the universe, script and doors per person, and then the app distributes the lists accordingly.
This kind of solution drastically changes the political landscape: for volunteers, once trained they can access their list and turf with the closest doors to their location without the need to go to the office, generating an on-demand experience for the volunteer. There is no need to physically check lists in and out, enabling the lists to be available as long as possible, and volunteers to squeeze in the maximum value from their time.
— NGP VAN (@NGPVAN) April 13, 2018
Through NGP VAN know-how from working on fundraising, organizing, and social networking platform, positive feedback has also poured in from field organizers spending less time manually distributing canvasses, as well as a wide range of creative applications of the tool based on each campaign’s resources, physical structure and size amongst others.
In it’s current beta stage, MiniVAN has already demonstrated very positive results and comments. With the feedback still pouring in, the expectation is for the tool to continue to improve the political organizing works, enabling campaigns to focus on the most value adding activities.
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