Edwin has always been a creative but driven soul that puts everything he has into any project he takes on. Throughout his younger years this served him well as he got a great education not because he went to better schools when he was young but because he worked hard to truly learn all of the material he was given understanding it would benefit his future. After high school he went to MIT for college which defiantly gave him a leg up in his career as with a degree from MIT in biologic’s he was able to get a great job with a drug maker. The drug makers that he worked for over the last thirty three years all made drugs for both animals and for humans. That meant there were a lot of drugs going through the quality assurance department and while some of the people didn’t understand them without the report Edwin did. Because no one had to explain the drug he was able to tell if the researcher was presenting it truthfully and see if the drug would be good for either the person or the animal in a long term basis.
Priding himself with his work he never allowed any drug he did not fully believe in to even go to the FDA to ask for approval. But when he did bring drugs to the FDA he always got their attention. The reason that he got the attention of the FDA isn’t just because the drugs he sent to them were good drugs but because he knew how to market well in a productive manner. By good marketing he was able to guide the drug through the FDA smoothly so that it could go to market. Over his years of experience not only did he move up and move on to other companies but he saw many safe drugs go to market.
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“Julie Wainwright, the founder and CEO of the online luxury consignment, The RealReal has been a successful, fearless leader for many years. Julie Wainwright sold luxury products such as Gucci and Louis Vuitton as a second hand seller. The RealReal has grown tremendously and it is one of the most successful online luxury consignment. The RealReal became a successful online business by sellers shipping the products to a company and the company will sell the item and shares the proceeds with the seller. Each item is inspected before shipment. Originally,the website focused primarily on women’s luxury fashion but has now branched into jewelry, menswear, watches and home decor.
Julie Wainwright came up with a strategy by launching brick-and-mortar stores. The first store will be located in New York and is currently under construction. The RealReal has invested in a risky funding, which accumulated $123 million dollars. Julie Wainwright is expected to see an increase in gross merchandise of $500 million in the nearest future. Julie Wainwright has announced that the next private financing that her company receives will be the last before an Initial Public Offering. She would like to secure a new investment in the hopes of it being viable for her company.
Everyone is trying to get a piece of the pie. In today’s world, individuals are conducting their own online e-commerce store in the hopes of making millions of dollars. The only downfall is that every websites are competitive and are selling the same products at a different price. For instance, ThredUp, which sells luxury brands at an affordable price, Poshmark sells used clothes, Ebay and Amazon. The RealReal was viewed as an enemy for many luxury brands; however, as time progresses the concept has change since the company is driving sales and traffic to the name brand.”