Lori Senecal has been named as the CEO for CP+B and will be responsible for the expansion and growth of the company. Additionally, she will coordinate and develop the firm’s eight international offices. Ms. Senecal is a management specialist and a leader in the industry and has pioneered the innovation and invention of technology globally. She will continue the momentum of CP+B who recently won the Infiniti global creative account. Chuck Porter is part of the leadership team at CP+B and is delighted he will be working with Ms. Senecal. He believes she will be an instrumental force in the growth of the agency across the globe.
Lori Senecal has achieved numerous milestones in her career including developing strategic partnerships, creating new business divisions on the cutting edge, accelerating the growth of global agencies and leading blue chip accounts including BMW, Coca-Cola and Nestle. She will continue her role as the CEO of the MDC Partners Network as well as her new ole with CP+B. Ms. Senecal has been instrumental in the growth impact brought to MDC Partners by the agencies she cultivated. For more details visit Crunchbase.
When Lori Senecal was the head of kbs+ the agency was transformed from a small domestic agency with 250 individuals under its employ to a worldwide firm with high creativity and more than 900 employees. The firm specialized in agency business focused on content, creation, start up investments and technology.
Lori Senecal was the President for the New York flagship office of McCann-Erickson before she went to work for kbs+. She has filled the top positions in leadership for innovations, strategic planning, and accounts. She became a board member of MCD partners in 2014 and was declared a Woman to Watch by the Advertising Age. She has received awards many times for her business achievements including an award from Quantum Leap for her innovation and leadership capabilities and another from AWNY Game Changer. Lori Senecal has been the Isaac Awards Jury Chair for two years and honored invention in her industry.
Lori Senecal has an understanding and a love for the agency and shares their passions and values. Her levels of expertise and experience in management are extraordinary and she brings a new balance to CP+B. She is part of a team with Richard Pinder, Andrew Keller and Steve Erich and the new team is believed to be exceptional on a global level.
CP+B has eight global offices located in Boulder, London, Gothenburg, Los Angeles, Miami, Stockholm, and Copenhagen. Their newest office will soon be opening in Hong Kong. The agency has been named the Agency of the Year thirteen times as well as the Agency of the Decade.
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