Mariana and Zeco Auriemo receive for dinner around Edoardo Caovilla, on the occasion of the opening of the Italian shoe brand Rene Caovilla’s store in Cidade Jardim, in São Paulo. The celebration will be this Wednesday (22), only for guests. Zeco, in time, is the president of JHSF, a conglomerate that includes, among other big projects, the Cidade Jardim itself, the Fazenda Boa Vista condominium and the Fasano hotel chain.
The lord of luxury: in Brazil, Zeco Auriemo built some of the main icons of high luxury, such as the Fasano hotel chain, which holds the brand, and the Cidade Jardim shopping mall in São Paulo. Your first shot was held in 2010 with the Hotel Fasano Las Piedras in Uruguay. As an argument, critics wielded the fact that the building needed to be preserved as it was the oldest residential section of 5th Avenue between 59th and 110th streets, facing the park. But the claim was considered fragile, since the original building, completed in 1871 with the design of Samuel A. Warner, a respected architect of the period, had been greatly altered.
In the 1920s, almost all the ornamentation of the facade was removed. “The building will have architecture similar to the buildings on the block, which are some of the best the town has,” says Millerman. The designer will be the Citterio and Partners office of the Italian architect Antonio Citterio.” As a first foray into the US, the company was very happy. Few good land is available in New York,” says Millerman, who lives in the city that has never slept since 1993.
Auriemo has been the CEO of JHSF for 2003, although he joined the company in the service department in 1993. He has worked as a real estate developer during this time, and also signed multiple deals to bring more designer businesses (and businesses in general) to Brazil. He is working also on expanding JHSF into the United States, as a building is currently under construction in New York City.