Steve Lesnard shares two ways to successful market a product in a technology driven world

Steve Lesnard in a blog post from Medium shares two tips to successfully market a product as marketing can be a big factor to its success. Today’s technology makes it easy for people to market their ideas to the public but it has to be done right according to Lesnard as he lists the first tip to just keep it simple. He uses an example in Walt Disney, and how they always prioritize the story above all. The introduction can be crucial to an items success as it should highlight what is new and better about it from the last item. Steve Lesnard understands that this can not be so easy as it seems and shares another example with Apple and how they created the iPod so people could listen to music wherever they are. Apple seems to stay above the competition because they continue to offer new elements to their products such as more safety features for their watch and add health and fitness options to it. The ideas can be simple as Lesnard states but it works because they add new features that people are interested in and want. Another company named Peleton offered at home fitness and focused on the unique experience to be successful. The last tip that Steve Lesnard gives is focusing on the customers’ experience, which is how it looks, feels, and the purpose of it. Videos can be a good way to show what the purpose of the product is while showing how it looks and can feel like. This has become only easier in today’s society with platforms such as Facebook and Instagram where pictures can be posted and shared to millions of people across the world. Lesnard ends the article giving advice for people to ask themselves what they want their product to be remembered for and who they can get to represent the item. People can listen to his podcast on Moidiam and can see more marketing tips from the businessman on both LinkedIn and Crunchbase.


Steve Lesnard Medium blog post – how to successfully market a product

Watford Manager Expected To Make A Difference In This Season

The Watford Football Club is under the spotlight in this season, with their manager Javi Gracia insisting that there would be a big difference in the cup. The team managed to win their fight against Cardiff, with Gerard Deulofeu and Troy Deeney spearheading the assault against the Cardiff City Team. Gracia is positive that his team’s good play will enable the team to achieve something different.

During their fight against Cardiff, Deulofeu scored three goals, while Deeney scored two, which makes the score 5-1 in favor of Watford. Cardiff’s Sol Bamba managed to score one goal for his team. That match happened on February 23 and has been a great success for the team. Furthermore, it improved their overall standings in the cup.

Javi Gracia stated that he is proud of his players because they are showing how good they are and their commitment to the game. He also stated that even though the team is getting better and better, they still achieve to improve in the areas that they’re lacking. However, Cardiff Manager Neil Warnock insisted that the outcome of the game could’ve been different had the referee Simon Hooper gave a penalty when Daryl Janmaat seemed to flattened Josh Murphy. He stated that his team’s performance would’ve been different had the score became 1-1.

Watford currently has 43 points and is up in the top ten standings seated in number 8. Their performance this year is exceptional, with Gracia stating that their team would want to keep the ball rolling and keep going in the league and the FA Cup. Watford also bagged a victory during their fight against Leicester City just this March 3, with Deeney and Andre Gray scoring the two goals for Watford and Jamie Vardy scoring a goal for Leicester.

The Watford Football Club is being handled by the Italian businessman Gino Pozzo, which is the son of Giampaolo Pozzo. He is currently the managing director and the legal owner of the team and is heavily involved in its day-to-day activities. He and his father acquired the club in 2012 and has been investing heavily for the betterment of the team.

Adam Milstein has great hopes in the young generation

One of the modern challenges that face the Jewish people is a movement known as boycott divestment and sanctions. This is a movement whose main aim is to eradicate the Jewish people and the State of Israel from the face of the earth. They are also working on a strategy of bringing a division between the Jews living in the Middle East and those in the diaspora. They have a keen interest in alienating the Jewish Americans with Jews in the Middle East. According to pro-Jewish activists Adam Milstein, this scenario needs for stern action to be taken right now. What is needed is great leadership from the Jewish people living in the diaspora to ensure that the effects of this movement do not trickle down to the people and achieve the objectives of the enemies of the community.

Jewish people have in the past benefited from strong leaders such as Golda Meir and Ben-Gurion who stood strong and defended the community in the face of challenges. Adam Milstein believes these are the same kind of leaders that the Jewish community in both America and the Middle East need going forward. These leaders who should lead the community in fighting anti-Semitism while uniting the community together.

Adam Milstein says that he is optimistic that the community will rise and defeat the challenges that they face. He sees our generation of young Jews who are ready to defend the identity no matter what it takes. He is working closely with the young generation with the intention of creating the future leaders of the community. The young people he’s interacting with are passionate, hardworking, and innovative and are ready to meet the challenges of modern times. He’s happy that his organization, the Israeli American Council is making an impact in the minds of the Jewish people living in the diaspora.

Adam Milstein says that he sees the young generation bridging the gap that exists between Israeli and Americas and working on a common goal of uniting the community. Adam Milstein believes that the current young generation needs to be supported so that the community can have courageous leaders in the future. A proud Jew will stand up and defend his or her heritage and identity. To fight for this, one needs first to understand the history and origin of the community.

Rick Shinto And Penelope Kokkinides Take The Lead At Innovacare Health

InnovaCare Health runs Medicare Advantage healthcare in Puerto Rico through its subsidiary MMM Holdings, including MMM Healthcare, which manages more than 250,000 policies in Puerto Rico.

The team running InnovaCare consists of experts with over 125 years in the delivery and management of healthcare. Their operational and administrative expertise allows them to provide high-level value-based care.

President and CEO of InnovaCare Health’s subsidiaries in Puerto Rico, Richard “Rick” Shinto, M.D., MBA has a proven track record of innovation and experience in physician-led managed care. Dr. Shinto began his medical career as an internist and pulmonologist in Southern California.

He received his B.S. from the University of California at Irvine, and his medical degree from the State University of New York at Stony Brook, with an M.B.A. from the University of Redlands. In addition, he has written several articles on healthcare and clinical medicine. With more than 25 years experience in managed care, Dr. Shinto has dedicated himself to providing value-based care in order to improve treatment and enhance patient lives.

Prior to his role with InnovaCare Health, Dr. Shinto served as President and CEO of Aveta Inc. Before Aventa, he was CEO of North American Medical Management California (NAMM California).

Dr. Shinto currently serves on the board of directors for the industry’s largest trade association, America’s Health Insurance Plans (AHIP), and on the board of the leading association of physician organizations practicing delegated coordinated care, America’s Physician Groups (formerly CAPG).

Chief Administrative Officer Penelope Kokkinides rejoined InnovaCare Health in June of 2015. Penelope holds a bachelor’s degree in biological sciences from Binghamton University; a master’s degree in social work from New York University, with continuing education in alcohol and substance abuse, and a master’s degree in public health from Columbia University School of Public Health.

She previously served an Chief Operating Officer of InnovaCare Health as well as Chief Operating Officer of Aveta Inc. Penelope brings 20 years of healthcare experience to her position. Her experience centers on strategic direction and overall managed care. She also served as Chief Operating Officer of Touchstone Health and Corporate Vice President for Care Management and Disease Management at AmeriChoice, a subsidiary of UnitedHealth Group, where she developed and implemented the company’s health model.

Organo Gold and the Ganoderma Mushroom

Organo Gold which was founded in 2008 is a global company that is based in Richmond, British Columbia. It offers a wide variety of premium products that include teas, coffees, personal care items and Nutraceuticals (which is a food that contains health-giving additives). It is a company that caters to their consumers’ needs as well as their lifestyles. Their Instagram page contains many posts, pictures, and video clips. The video clip that I watched invoked emotion in me, as you could tell that the speaker in it was heartfelt. In his words when speaking about the company, he said: “Every year you get to witness and you get to watch peoples dream come true.”

Visit Patch to know more about Organo Gold.

I found the video to be motivational as well as emotional and heartfelt. Organo Gold uses many ingredients in their products that are good for you. One such ingredient is the Ganoderma Mushroom. The Ganoderma Mushroom is also known as the Ganoderma Lucidum or the “mushroom of immortality.” The most popular use of the Ganoderma Mushroom for the past 2,000 years has been medicinal. The Ganoderma Lucidum can be used as Cancer prevention as it boosts immunity and studies show that it fights the proliferation of cancer cells.

Studies have also shown that patients with advanced tumors who took Ganoderma Lucidum for 30 days found a significant positive effect. The patients had fewer side effects from chemotherapy and radiation and their recovery time was often smoother. The Ganoderma Mushroom is also good for Cardiovascular health as it helps people suffering from stress as well as promoting blood flow and lowering the amount of oxygen consumption occurring in the muscles in the heart and preventing plaque build-up on the artery walls.

Mike Bagguley Highly Popular Investment Banker in the United Kingdom

Mike Bagguley is one of the leading investment bankers in the United Kingdom and has been associated with the Barclays Bank for the past many years. The field of investment banking has been expanding in the past few years, and Barclays International is known to be one of the leading banking and investment firms. Mike Bagguley studied Bachelors in Science in the UK from the University of Warwick. He has achieved a lot in the field of banking throughout his career of more than fourteen years. Recently, Mike Bagguley was posted as the COO of the Investment Banking department of Barclays Bank.

Whether it is an organization or an individual, it is necessary to manage your finance and investment. If you are looking for some professional expertise with investments, Mike Bagguley is the man who can help you. Mike Bagguley has been able to help Barclays with increasing its revenue and getting more clients. The marketing strategy of Barclays has been modified and improved by Mike Bagguley that has helped the bank to expand its outreach. Before handling the investment banking portfolio, Mike Bagguley used to manage the macro products sell and marketing. Before Mike became the COO of investment banking at Barclays, Justin Bull was the COO.

One of the reasons why Mike has been able to achieve success in the field of banking is because he has been able to grasp the basics as well as advanced level knowledge of banking in his career. It has helped him develop marketing and business strategies that help him deliver the performance that his clients expect from him. At Barclays, not only has Mike’s strategy helped the bank get more clients, but it has also helped him get tons of recognition in the field. As the field of investment banking continues to expand and grow, it has become essential for the people to focus on managing their investment in a proficient manner to secure their financial future. The organizations should hire experts like Mike Bagguley to ensure that their investment portfolio is managed professionally and is delivering results that would keep the wealth multiplying with time.

Sheldon Lavin Sets The Example For Other Leaders At OSI Group

Sheldon Lavin has spent decades making an impact on the food manufacturing industry. He joined OSI Group over 40 years ago. Lavin was originally a banker who had his own consulting firm. He was introduced to the founders Otto and Sons in the 1950’s. Otto and Sons was a family-owned meat supplier in the Chicago area. They had been approached by Ray Kroc and the McDonald’s Corporation to be their supplier in Illinois.

Accepting the contract from the McDonald’s Corporation was a huge undertaking. Sheldon Lavin was asked to get involved as a consultant in the situation. Leaders at the McDonald’s Corporation developed a great relationship with Sheldon Lavin and the founders of Otto and Sons. They were bringing new concepts to the industry that were setting them apart from the other manufacturers that the McDonald’s Corporation was using.

Otto and Sons went on to build a state-of-the-art processing facility that catered to the specific needs of McDonald’s. This facility featured cryogenic freezing chambers that allowed them to store a tremendous amount of product and deliver it freshly to the restaurants. Otto and Sons also introduced the meat patty cutting machine. The meat patty cutting machine gave the company the ability to present a ready-made product to the McDonald’s Corporation. The invention maximized the use of product and saved money.

The original founders of Otto and Sons eventually settled into retirement. Sheldon Lavin evolved as the chairman and CEO of the company. Otto and Sons became known as OSI Group and Sheldon Lavin started to conduct international business within the industry  

Lavin has kept OSI Group at the forefront of its industry by creating opportunity for expansion as often as possible. The foundation of the company’s strength is its personnel. OSI features an international staff of over 20,000 employees. Despite the size of the workforce there is very little turnover among OSI Group staff.

The Injustices of Joe Arpaio

Joe Arpaio gained notoriety as the self-proclaimed “Toughest Sheriff in America” in Arizona’s Maricopa County. In office for six terms between 1992 and 2016. He lost his bid for a seventh term after paying out a multi-million dollar settlement to two reporters, Jim Larkin and Michael Lacey, who were found to have been wrongfully arrested by order of Arpaio.

In 2007 Larkin and Lacey had run a story critical of Arpaio. This was not the first time they had done so: Co-Owners of media company the Village Voice they used one of their papers, the Phoenix New Times, to try and shed some light on Arpaio’s various violations of due process, his profiling of Latinos and his poor treatment of inmates and women. His entire department was hired by him to enforce these policies, and according to multiple complaints they certainly did.

Though most complaints were handled in relative secrecy to protect Arpaio and his departments reputation, Larkin and Lacey were working to expose him. When they were getting close with a story about a Grand Jury illegally convened to investigate the reporters themselves- though they had no knowledge they were the target when they ran the story.

Accusing the two of revealing details of an investigation, the two were arrested in October of 2007 and held for 24 days before charges were dropped. They sued the Sheriffs office and won a settlement from the county, which made many of Arpaio’s supporters to abandon him at the polls.

Larkin and Lacey didn’t keep the settlement: They used it to start Frontera Fund, a charitable organization dedicated to helping protect the rights of Latinos in Arizona, where Arpaio’s policies did severe damage to the Latino community.

After losing his bid for re-election the Sheriff faced some charges of his own, and was found guilty. He was then pardoned by President Donald Trump and has since begun a bid for the Senate. Arpaio has become a national symbol and hero for Trump supporters. Read more: Phoenix New Times | Wikipedia and Lacey and Larkin Speak Out on Trump Pardon of Arpaio | Phoenix New Times

Arpaio endorsed Trump early in his run for President and many believe Arpaio knew he was going to be found guilty and was trying to gain favor with Trump. As Trump’s first pardon, he seems to have succeeded.

Larkin and Lacey continue to campaign against Arpaio, using their reporting skills and coverage to remind people of all the racist, sexist, anti-immigrant and illegal activities of Arpaio as a Sheriff.

Adam Milstein: Real Estate And Heritage For The Generations

Adam Milstein functions as Co-Founder and a Managing Partner on a team of four principals at Hager Pacific Properties (HPP) handling the San Fernando Valley Division. He also directs matters regarding the firm’s disposition, financing and property management. The company owns more than 100 properties nationwide with a worth approaching $2 billion USD. The commercial real estate firm deals in office, industrial, multi-family residential and retail properties. The company invests in the full gamut from passive turn-key, already occupied purchases to properties in need of dense renovation. The firm is most renowned for its quick closings and thorough project management that speedily brings properties up to profitability. You may view some of their case studies of acquisitions and refurbishing, along with their sought after properties, on their website.

Adam Milstein also fulfills the community leadership role of Co-Founder and national Chairman of the Board of the Israeli-American Council (IAC) whose general mission is to strengthen the Israeli, Jewish, American bond at home and abroad. Through its 16 regional chapters throughout the USA, namely Arizona, Atlanta, Boston, Chicago, Florida, Houston, Las Vegas, Los Angeles, New Jersey, New York, Philadelphia, San Diego, San Francisco, Seattle and Washington, D.C., the IAC presents direct and collaborative functions specifically geared toward their aims. For instance, they hold conferences with historical speakers to reignite the understanding of the unique Israeli and Jewish history and earth experience. The IAC also invests in nonprofit and entrepreneurial enterprises whose desire is to advance the Israeli and Jewish cause. Similarly, the IAC presents events for all generations, ages and careers as a point of love of their heritage and networking to establish lifelong connections.

Adam Milstein is a globally renowned figure, speaker and advisor for Israeli/Jewish affairs. In 2016, the Jerusalem Post newspaper listed him among the ‘Top 50 Most Influential Jews.’ He spent his formative years in Israel and served in the Israeli Defence Force (IDF). He earned his Bachelor’s degree in Science from the Technion Institute of Technology in Israel and married his wife, Gila, before relocating to the USA. He attained his Master’s in Business Administration through the University of Southern California Marshall School of Business. His first professional position thereafter was in commercial real estate sales, somewhat picking up where he had left off when he worked for his father’s similar firm in Israel.

In 2000, he and his wife established the Adam and Gila Milstein Family Foundation (MFF). This organization supports the preservation and teaching of Israeli and Jewish identity and history to strengthen their youth to stand strong against anti-semitism. With his wife, Adam Milstein also co-founded the Sifriyat Pijama B’America initiative that provides free Hebrew language and culture books to more than 68 Israeli-Jewish-American families within the USA. Adam Milstein is also well known for his generous contribution of his time as a board member and his money as a philanthropist to charitable organizations and causes. Some of them are Birthright Israel, Israel On Campus Coalition, Jewish Funders Network and the American Israel Public Affairs Committee (AIPAC).

Trabuco Bradesco Bank Talents

The largest bank in Brazil has continued to be led by Luis Carlos Trabuco. He has continued working in the role as chief executive officer. His background shows that he was born in Marilla, Brazil. For an impressive 40 years, he has maintained his career working in the banking industry. The staff does not hesitate to let many know that Luis Carlos Trabuco Bradesco banking talents were meant for their organization and he is a perfect fit. They commend him on his impressive professionalism, sharp business wisdom and his relentless persistence to keep his career alive and successful. Read more about Trabuco Bradesco at


It all started at 18 when the Luis Carlos Trabuco Bradesco journey started while employed in the bank’s Marilla branch. It took him two years to make it to the office headquarters in São Paulo. From that time on, his career skyrocketed where he became the director of marketing for the bank in 1984. In the next few years, which ran from 1992 to 1998, he landed the executive director position and soon president in the section where they handled private pensions. It seems as if Trabuco Bradesco banking career has gone on for a lifetime. Trabuco Bradesco has experience that landed him a role on the board of directors from 1999 to 2005 working as a one of their members.


Till this day, he sits on the board of directors in the position of vice president for Banco Bradesco,SA. He also took on a leadership position that went from 2003 to 2009 with the well-known Seguros Group group. They decided to bring him on as their chairman and soon made him the chief executive officer of Bradesco bank.

It’s no secret Luis Carlos Trabuco possesses the skills to get the job done. He has been very productive in bringing outstanding results to Bradseco’s insurance group. As president, he has helped the organization under his direct management to obtain customer increases that led to a merger in Brazil for the company. The growing insurance company holds 25% of the market and jumped to be coming Latin America’s largest known insurance businesses. Read this article about Trabuco Bradesco at Estadao.