Evolution of Smooth is a lip balm company that has become one of the best selling companies in lip care today. They did an interview with fact company not too long ago to shed some light on how things with the company were going and the strategies behind their success today. Under 10 years old, and the company is worth more than $250 million, and sells more than a million units each week, second only to Burt’s Bees.
The company’s idea to get started in the industry actually came after they did some research and found that it had been largely abandoned by most other company’s that used to be on the market, and things had been the same in lip care for decades. Before EOS, most people on Facebook immediately think of the clinical looking tubes of lip balms or chapstick, as it has been the standard for more than 100 years.
This was part of the inspiration behind the company’s patented lip balm spheres, which are a unique take on the lip balm design, which are designed to stimulate the senses. This new take on the industry turned out to be widely successful, as there products can be found on Target supermarkets and all over the world today.
Another often overlooked aspect was the target audience for lip balms, as it is largely dominated by millennial women, which is who EOS decided to focus on instead of making their product unisex. That being said, anyone can find good use for EOs lip balms, even kids enjoy using them.
It took a little while before they were really noticed and a company wanted to take on their product, but their break came when Walgreen’s jumped on the bandwagon. After that, it didn’t take long for the product to start spreading like wildfire. Now, Evolution of Smooth lip balms can be found at major retailers like Target on an international scale as well as online on Ulta. Check out http://www.ebay.com/bhp/eos-lip-balm.