José Henrique Borghi is the arguably the best advertising strategist in Brazil. Currently, he is the CCO and co-CEO of Mullen Lowe Brasil, previously known as Borghi Lowe. He is the face behind most of Brazil’s famous adverts that came with significant effects. Adverts such as Mammals of Parmalat where kids wore costumes to make them look like animals and “It is the love” by Sazon, are all creations of this great genius. Both of these adverts have endured the test of time and are fondly recalled up to this day.
Jose, however, claims that his career in advertising started with uncertainty. Up until junior high school, he had not made up his mind on what to become. He was taken to attend a show at the Castro Neves Theater by his sister. She intended to help him choose the path he would like to follow in life. He later found out that the performances in the theater were commercial adverts that had received the Cannes awards. His eyes were opened at that time, and he decided that his career would be in advertising. Nevertheless, he never dreamt that even for once he would receive one of those awards.
Borghi Jose was born in Brazil at Presidente Prudente. He studied Advertising and Propaganda at the PUC. His first formal employment was at the Standart Ogilvy in the year 1989. He soon shone and surpassed the then famous advetiising Agency FCB as well as others like DDB and Talent. This was when together with Erh Ray, he started a firm called BorghiErh.
He says that starting up was tough since they faced a myriad of challenges like lack of investors. The company was acquired by Lowe and renamed Borghi Lowe. More recently, it has merged with Lowe & Partners and the Mullen group and has been renamed again to Mullen Lowe. The Brazilian advertising agency is now among the top in Brazil.
About José Henrique Borghi: inspirad.com.br/tag/jose-henrique-borghi/