FlávioMaluf was born in Sao Paulo, Brazil. He rocketed to success in his lifetime, taking over as CEO of Eucatex, a company that specializes in environmentally friendly products. Before taking over Eucatex in 1997, Maluf worked for such businesses as Citicorp and GrandFood Group, gaining valuable work experience. It was this experience that made him suitable to take over Eucatex and to bring it into the 21st century.
First and foremost, Eucatex is ecologically conscious. Under Maluf’s supervision, the first factory in Latin America that has an attached recycling plant was built. It turns wood debris into energy, helping to power the factory and nearby buildings. Originally, Eucatex manufactured building materials made out of eucalyptus, and made a name for themselves that way. Since Flávio took over as the CEO, the company has expanded their range of products.
Simultaneously, Maluf is the chairman of the GrandFood Group, where he worked as a young adult. The GrandFood Group produces the majority of pet food sold in Brazil, thanks to Maluf’s cunning intellect. He sensed that pet ownership was on the rise in Brazil and put priority on making quality pet food. Sure enough, Brazilians now own more than 26 million cats and 57 million dogs. Those numbers are expected to go up in the years to come, making sure that the GrandFood Group will continue to have a large client base. Since GrandFood products are environmentally friendly and provide better health benefits for pets than other Brazilian food suppliers, they’ve come out on top in sales and consumer recognition time and time again.
These are merely two examples of FlávioMaluf’s branded business brilliance, and how he manages to make various companies operate much more efficiently. Having revolutionized the pet food, recycling, energy, and manufacturing industries, one has towonder what FlávioMaluf will do next!