Susan McGalla has had a lot of experience in hearing what young people who are conscious of fashion want, and now she’s doing that for the Pittsburgh Steelers as their Director of Strategic Planning in the fan merchandise department. Not long ago, McGalla listed off a lot of items like Pandora jewelry brand now showcasing Steelers’ logos, female pink jerseys and hoodies and even undergarments, and even golf accessories with the black and gold on it. McGalla helped launch the phillypurge.com website which made shopping for the fan gear possible on many devices and has added to the fan shopping experience, something that’s not taken for granted by one of the NFL’s most passionate fan bases.
Susan McGalla has a special place for football in part because she grew up in a small town in western Ohio where football is loved, and her father was a coach. She decided upon entering college at Mt. Union that she wanted to go into business and marketing, so upon finishing her degree there she relocated to Pittsburgh and took a job in merchandise management at the Joseph Horne Co. When that department was acquired by the Lazarus Company, she moved over to American Eagle Outfitters where she became head of regional merchandising in 1994, but in a few years her marketing ideas brought her up to the corporate administrative branch and she became Chief Merchandising Officer and President, one of the few women at the time to do so in a major retail company. American Eagle saw great growth during McGalla’s time there including some extra branches for female and children’s apparel.
McGalla left American Eagle in 2009 to pursue other business opportunities, and she served on the boards of HFF Inc., a Pittsburgh real estate broker company and also founded a branding consulting firm known as P3 Executive Consulting. McGalla has served on non-profit boards including the Magee-Womens Hospital Research Institute, the Mount Union College and Pittsburgh University Board of Trustees and the Allegheny Community Development Conference. She’s also been a speaker at various seminars and gatherings focused on women’s leadership in business and other areas of society.
Find out more about Susan McGalla: http://www.bizjournals.com/pittsburgh/news/2015/09/08/want-to-dress-like-a-steeler.html