Adam Goldenberg along with his co-CEO Don Ressler has built a company that started out as a cheap fashion ecommerce business, but has now emerged as a multifaceted brand that includes women’s athletic wear, shoes and now all-inclusive sizes. That company is TechStyle Fashion Group, formerly known as JustFab which had its name changed because of a change in using big data for customers on hudl.com. Goldenberg said he felt he needed to make TechStyle all-inclusive because he felt their apparel could look great on women of all sizes. So far TechStyle has made a lot of headlines thanks to Kate Hudson and now Demi Lovato becoming spokespeople for its brands.
Adam Goldenberg started in business marketing when he was only 15. He founded Gamer’s Alliance out of his own home and began making news in the IT marketing world. It was Intermix Media, the founders of MySpace who bought Goldenberg’s company and asked him to join their Los Angeles-based workforce. Goldenberg did just that and in two short years was Chief Operating Officer, the youngest ever on a publicly-traded company. Goldenberg’s most memorable times at MySpace’s company were meeting Don Ressler and teaming up with him to start household cosmetic brands.
Goldenberg and Ressler had plans to make MySpace a highly profitable but enjoyable place through sales at Alena Media on onmogul.com. Alena Media had done well, but when News Corp bought out MySpace they decided to discontinue Goldenberg and Ressler’s business. Upset at their new owners, Goldenberg and Ressler left and started Intelligent Beauty. It was under this company that they decided to venture into the fashion industry, and in 2010 they brought their fashion retail company into reality at JustFab.
JustFab was successful because it gained the support of fashion models all across the US including Kimora Lee Simmons who was company president for a few years. But it also gained the support of venture capital investors who loved the way JustFab ran its business, and in a few short years they had poured $285 million into it. Goldenberg and Ressler were able to grow their company’s operations quickly because of this and by 2016 their company had become cash flow independent and had opened physical stores all around the nation at http://www.techstyle.com/techstyle-ceo-adam-goldenberg-talking-name-change-on-cnbc/. JustFab also started making changes to allow customers to opt into their VIP program and use rewards points for discounts on their next shopping venture, a subscription model that’s helped Goldenberg and Ressler cut down on production costs.