Big New for Honey Birdette

Honey Birdette is Australia’s number one lingerie retail company. The brand announced its plans for further global expansion. In particular, they plan on expanding their presence in the United Kingdom. By the end of 2018, Honey Birdette hopes to open 40 more stores in the U.K.
Following a huge rise in e-commerce sales in the United States, Honey Birdette launched a brand new site available to American shoppers. Last year, Honey’s e-commerce site saw a 374 percent increase in U.S. sales. Following that surprising increase, the company immediately began taking action to create better customer experiences for their U.S. shoppers. Now, U.S. shoppers have free shipping rates for orders over $50.
Honey Birdette was founded on the premise of providing great quality products with the best customer experience possible. Its founders, Eloise Monaghan and Janelle Barboza, sought to serve and underserved niche in the Australian market.
Within the first few years of launching, BB Capital invested in the company. The company is now the largest retailer of high-end adult products. Currently, Honey Birdette has 50 stores nationwide. Honey Birdette is loved for its carefully crafted lingerie and adult products. Even their boutiques are beautifully decorated, focusing on making their customers feel like the center of attention.
Making the customers feel special is the job of the boutique “Honeys”. Honeys are the engaging sales staff at all Honey Birdette stores. They’re renowned for their playful and theatrical sales style. It’s their job to entertain, guide, and educate every patron.
Every visit to a Honey Birdette boutique is a trademarked and unforgettable experience. More stores are opening in the U.K. all the time. The rest of Europe and the United States can expect Honey Birdette boutique to begin appearing in the coming years.

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