Why Desiree Perez Is The Poster Child For Women’s Empowerment In The Entertainment Industry

Rapper turned business mogul Jay Z has achieved success in a way that few people in both of the industries that he’s occupied have managed to. The entertainment executive who began his public life as a rapper would go on to become recognized as one of the most important artists in his genre. After achieving that feat he managed to orchestrate a graceful marriage between his roles as an entertainer and as a capable businessman leveraging a career that some might have mistakenly understood as being niche into a brand that has become a household name.

 

Perhaps one of the secrets of Jay Z’s success is his penchant for surrounding himself with powerful women that are just as, if not more than, driven and capable as he is. Everyone knows that Jay Z’s spouse Beyoncé is a business and entertainment powerhouse in her own right. Beyonce has not only mastered the art of seamless brand management but she has launched her own imprint giving her creative control of her career and the ability to support three new acts as a label head.

 

Many people also know that Rihanna, a poster child for the liberated woman and an artist that Jay Z signed, launched her own imprint Westbury Road Entertainment and took over the role of executive producer of her latest album ANTI. But very few people know about Desiree Perez, a woman who has been the business brains behind many of Jay Z’s ventures for years now. While the world might not know Desiree’s name it is very familiar with her work. According to Hits Daily Double, Perez was deeply involved with Tidal’s exclusive releases of the albums that had everyone talking last year. She is also said to have been at the negotiating table of the partnership that Rihanna struck up with Samsung and to have negotiated one of 2016’s best tours: Beyoncé’s Formation World Tour. Desiree Perez is a vital part of the constellation of strong women around Jay Z who are each forces to be reckoned with on their own right.

 

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