Steve Lesnard shares two ways to successful market a product in a technology driven world

Steve Lesnard in a blog post from Medium shares two tips to successfully market a product as marketing can be a big factor to its success. Today’s technology makes it easy for people to market their ideas to the public but it has to be done right according to Lesnard as he lists the first tip to just keep it simple. He uses an example in Walt Disney, and how they always prioritize the story above all. The introduction can be crucial to an items success as it should highlight what is new and better about it from the last item. Steve Lesnard understands that this can not be so easy as it seems and shares another example with Apple and how they created the iPod so people could listen to music wherever they are. Apple seems to stay above the competition because they continue to offer new elements to their products such as more safety features for their watch and add health and fitness options to it. The ideas can be simple as Lesnard states but it works because they add new features that people are interested in and want. Another company named Peleton offered at home fitness and focused on the unique experience to be successful. The last tip that Steve Lesnard gives is focusing on the customers’ experience, which is how it looks, feels, and the purpose of it. Videos can be a good way to show what the purpose of the product is while showing how it looks and can feel like. This has become only easier in today’s society with platforms such as Facebook and Instagram where pictures can be posted and shared to millions of people across the world. Lesnard ends the article giving advice for people to ask themselves what they want their product to be remembered for and who they can get to represent the item. People can listen to his podcast on Moidiam and can see more marketing tips from the businessman on both LinkedIn and Crunchbase.


Steve Lesnard Medium blog post – how to successfully market a product

How Betsy DeVos Took A Grassroots Campaign To Washington

Betsy DeVos was well-known among conservative crowds prior to being nominated and confirmed for the Secretary of Education position. DeVos came up as a political reformer in the Michigan Republican Party. DeVos has served on the board of prominent national charities and foundations that have all been aimed at changing the way we approach educating our children as well as the way the government handles the interaction. Now one of the most high-profile members of President Trump’s political cabinet, Betsy DeVos is coming under increasing scrutiny. Let’s take a look at Betsy DeVos’ past in order to learn about how she became the reformer that she is today.


Betsy DeVos was nominated for the Secretary of Education position in November of 2016. However, DeVos’ career as a reformer dates back more than 30 years prior to that date. Betsy DeVos was raised in a house filled with reformers. From the work her brother has done as an overseas defense contractor to her father’s work as the founder of Prince Corporation, Betsy was used to seeing her family do great things. Betsy DeVos attended Calvin College as a teenager, and she would become fascinated by the works of Milton Freidman during her education. Friedman is no mystery to prominent conservatives as he was the first voice to really make an argument for school choice.


As a school reform advocate, Betsy DeVos has spent the majority of her adult life working with state governments in order to try to find a path to reformation. Betsy DeVos has worked as the founding member of the Foundation for Excellence in Education as well as a chair for both the Alliance for School Choice and the All Children Matter PAC. The prior list is just scratching the surface of the various outlets that Betsy DeVos has pursued while stumping for education reform. With that being said, Betsy DeVos has found success both at home in Michigan and abroad. Michigan is currently the state with the most privately funded educational facilities in the U.S., but Florida is currently the school choice capital of the country.


Betsy DeVos points to Florida as an icon for the school choice movement. Florida has embraced tax credits for privately funded facilities in a way that few other states have done. As a result, DeVos has gone to Florida often in order to highlight some of the great institutions that are doing work there. Recently, DeVos made a trip to Miami alongside the famous rapper Pitbull in order to highlight the latter’s own charter schools. With growing media attention and stronger outreach capabilities, Betsy DeVos may finally have her chance to become the reformer that she has always expected herself to become.


For updates, follow Betsy DeVos on twitter.

Press Release Writing Tips: How to Announce a New Product

When making up a press release on your brand-new service, it should certainly suffice to catch the interest of the media that are the device in expanding words concerning it. Understanding exactly how to write a launch about your brand-new offering may provide you with as much advertising which may boost brand awareness, sales and also get to.

Below Are a Few Tips when you intend to market your brand-new items or solutions:

Pointer # 1: Focus on the item’s attributes.

A relevant product statement should certainly be made up in a way that it contains the best functions of your item. Why would certainly the reporter’s attention to pay your story? Highlight the benefits that it provides the reader.

Do not just create like, “we developed the suitable canopy on the marketplace.” Guarantee the journalists capture the benefits it provides; otherwise, they ‘d continue into one more story.

Suggestion # 2: Include a story.

Yes, they provided every one of the stats as well as facts, yet it does not have any kind of story.

Do you think that it would intrigue the target clients? A media release is a modern technique of narration. Customers are not just interested in your brand-new product. They wish to learn about just how you developed it, making it distinctive from other individuals, as well as how it can fix their troubles.

A story has an individual component or feelings which makes the readers wish to relate to you. Attempt to position on your own right into their footwear to supply this demand.

Suggestion # 3: Write a heading that highlights your product’s special marketing factor.

A wonderful headline ought to revolve around the outstanding selling point of your item. Does it’s an unusual function, permit the visitors to learn about it?

The reporters should make certain they should certainly write your story, and the clients ought to learn about your products.

Suggestion # 4: Respond to the who, what, when, where, why as well as just how.

When composing your release, make confident you go right to the factor.

Do not make the journalists search for the details in your launch. This must detail what your brand-new merchandise is about.

Suggestion # 5: Be clear with whom you’re targeting your press release.

Your brand-new item is developed for a particular set of people, that are probably to profit from your item. Make sure the visitors understand who these people are.

Invite them at the beginning of your launch. Talk to them directly. If people comprehend your item is produced for them, they’re more urged to see your story and also discuss it.

Suggestion # 6: Write the body of journalism release.

The body of this launch need to support your claims on your brand-new item. You might consist of quotes in the thought leader, an expert or an investor in your company.

Their invoices can develop assistance and also trust fund because it shows they are still a genuine supplier. Furthermore, it supplies the press something to utilize to their cover tale.

Idea # 7: Have noticeable get in touch with details.

Possessing a media call at discharge is important. It needs to be uncovered on the top section of the very first page.

This uses the investors, a person, to contact whenever they wish to comply with up details or perform organisation.

Suggestion # 8: Disperse your launch via compensated supply services.

After composing your release, you need to send this right into a paid distribution service which may assist you land books. Your launch might be syndicated by thousands of supporters and also media outlets that might provide you with the promotion which you call for.

Whenever your release is printed in several web sites and also books, you increase the size of the series of your product. This can bring about a boost in sales and also brand name recognition.

Adhere to these media release composing tips via your merchandise launch. Do not fail to remember that while composing your launch, make sure you construct connection with your intended media.

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Optimize Your Energy With Agera Energy

The retailing of electricity or the sale of electricity for the use of a consumer is the fourth vital step in the delivery process of electricity and this also includes transmission, generation, and distribution. If you have the opportunity to select a strategy that benefits the energy of your home or business, then Agera Energy is the most suitable supplier for you. Whenever you are selecting the pricing plan of your energy, the company takes note of the intrinsic volatility of the wholesale market and turns it into opportunities and other goals for your business. It is best to take advantage of various energy opportunities as well as the comparison of prices and rates for cost-efficiency. Read more about Agera Energy at

Understanding the Basics of the Market

Knowing the product types, terms, price, and market basics will ensure that you are getting the right value and long-lasting relationship with an energy supplier. Agera Energy provides electricity and natural gas supply so that their customers have a choice and the company will make it easier for them to choose. The energy of their choice will establish energy solutions that are cost-effective and saves money in every day use and in the long run.



Market pricing is a very compound system that constantly changes due to season and periods of utmost volatility which is why it is important to understand the anticipated and current market conditions that could possibly affect the prices of energy. Let Agera Energy select the right and proper strategy for your home or business by offering different energy products that are available in the service area as well as its price components. Consider how their products and services will meet your requirements, goals, and factors such as financial objectives and efficiency.


Remember that not all supplier provides the same or accurate information regarding their pricing quote yet Agera Energy knows their best offer for homes and businesses since they will only treat you as a customer and not just a ratepayer. Agera Energy will surely meet all the needs that you need in terms of billing options, electricity costs, and natural gas costs. Follow Agera Energy’s profile on Twitter.

How To Make Money With Organo Gold

Organo Gold has been making waves over the past few years as one of the more successful network marketing companies across the globe. Much of this has been down to the fact that the company has focused on offering people new levels of balance, freedom, and well-being. This is offered to both their Independent Distributors, as well as their customers; much of this has been accomplished through their premium products and relatively innovative business opportunities.

This has led many people to wonder how they can make money with Organo Gold; having said that, the answer is relatively simple. This is because the company offers Distributors a somewhat unique compensation plan that actively rewards individuals for their commitment and hard work. Through selling products on behalf of the company, Distributors are eligible for a certain portion of those sales. However, Organo Gold offers an extensive amount of support for each of its Distributors to ensure that they can be as successful as possible.

This is in contrast to many other network marketing companies who merely sell products to their Distributors and wish them luck. Speaking of products, Organo Gold has offered a wide range of different items across a few significant niches. Chief among these have been Health & Wellness, Personal Care, Body Management and, of course, Beverages. All of these are highly successful among many markets, and a significant few have sold extremely well in a variety of different countries. Coupled with the backing that Organo Gold offers, then Distributors are set up for success.

Treatment For Many Ailments At Neurocore

Neurocore is a service that helps people who suffer from a lot of mental disorders, such as anxiety and depression, get the proper treatment for their illness. Many people do not seek professional help for their psychological problems because of time restraints and money. Without the proper help, they may go through their lives suffering needlessly. Neurocore wants to change that and make treatment available in an easier and more convenient way. They have an app that can be used by sufferers to get the right therapist.

Neurocore believes that in order for treatment to be successful, it takes a combination of things. They feel that retraining the brain to give positive feedback to the body, can result in a greater decline in a persons mental illness. The way that their treatment works is that they teach patients the proper way to breath. Once a person has developed this to the point that they are able to think clearly, this triggers enzymes in the brain that produce positive feedback. The positive feedback that is produced by this is what makes a person overcome any anxiety or stress they may have been feeling.

Neurocore has been deveiloping thier technique for treatment for many years and feel that they have been able to help many of their clients get a better outcome from therapy. They have treated people with symptoms of anxiety, stress, sleep loss and many other conditions. Each of these cases have found a level of success to where the patient is better able to function in daily life.

The app that was developed by Neurocore is easily downloaded to your smartphone and it will teach you the proper breathing techniques which is the basis of their treatment. You can set up an account with Neurocore on the app where you will have full access to their website. They can also provide you with information on follow up treatments that can help with your particular ailment. Neurocore continues to study the effects of training the brain to function right and how patients can benefit from it. Their website provides all of the information you will need to get started.

Neurocore’s: Facebook Page.

Article Title: The RealReal, The Affordable Way to Make a Statement

Article Text:

Shopping over the past decade has changed drastically, from having to fight traffic and over parking spots to now most of your shopping being done online and arriving at your doorstep in two days. For the latest update in the shopping world comes The RealReal. The RealReal is a luxury consignment store you can simultaneously shop in store or online for designer brand items. This isn’t a store where you have many options for one item, you have to browse and take advantage of the item ASAP! To browse items at the RealReal, their Instagram always stays up to date about different looks and styles for your everyday outfit or to spruce up an existing wardrobe. One of my favorite photos that prompted me to sign up with my email on The RealReal was their recent post of their pointed shoes which shows five different styles of cute, designer shoes with reasonable prices. I can achieve my dream of wearing designer shoes and still being able to pay all of my bills this month! Not only does their Instagram include inspirations for daily looks, they regularly post fashion quotes with my favorite one by Meghan Markle stating, “We have a deep connection to what we wear. For me it is about supporting and empowering each other, especially as women.” This quote stood out to me for this site because as you continue to scroll down through their feed you see a variety of women embracing these beautiful designer items while embracing their fierce selves which is a rare event for women. The RealReal allows women to afford designer items to not only boost their self esteem but allowing them to express themselves. Read more about The RealReal:

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Michael Nierenberg and excess mortgage servicing rights

Over the years, Michael Nierenberg has been deeply invested in excess mortgage servicing rights. He’s come up with harrowing feats of groundbreaking work and leadership as a powerful name in the residential mortgage loan investment market by way of his position as the board chairman, president and CEO of New Residential Investment Corp.

Usually, Investment managers have to seek out assets that aren’t worth as much. Long-term connections with companies are essential to an MSR and New Residential went and acquired roughly $114 billion worth of MSRs.

Given the benefits such as the potential to generate an incredible amount of money and the difficulty to replicate MSR assets and their limitations which include fragile business connections hindering MSRs, an experienced mind would be required. Cue Michael Nierenberg. He has constantly been on the search for inventive ways to keep the residential financing market thrilling with New Residential Investment Corp.

Investors have typically avoided residential mortgage-backed securities given their problems such as changes in interest rate and trouble with assets but Michael Nierenberg has been advantageous in his approach to them.

Given the five great obstacles that RMBS investment can present, never is it a simple task to handle each and every situation. Regardless of this though, New Residential has managed to come up with a few ways to combat those difficulties. Maintaining an active portfolio is key to helping resolve these issues. This helps to brace for unforeseen circumstances, being forced to buy assets from some investors, shifting portfolio and restricting investments at the right time.

Michael Nierenberg has made leaps and bounds in his financial career when taking advantage of opportunities in investments and applying his deep understanding of residential mortgages. During his tenure at Merrill Lynch, he was known as one of the most talented and respected people in the business of mortgage. From 2013, he held his position as CEO and President of New Residential Investment Corp and Chairman of the board from 2016.

Article Title: Sussex Healthcare and Its Various Services

Article Text:

The Sussex Healthcare is a facility that is well known for a long period of time. This special facility provides good care to elderly people and also other people who require to be given special medical attention. The Sussex facility comprises of several facilities that operate under the same management. The facilities are mainly located in England. Check out this link

This special facility was started due to the efforts of two people namely, Shiraz and Shafik. They decided to bring their experiences in diverse fields together which has highly contributed to the fast growth and success of Sussex Healthcare. Sussex started operating as a single facility in the year 1985 and since then, it has developed to own not less than 20 other facilities. The facility provides residential services for the elderly people and also people of young age with neuro-related issues

Sussex consists of experienced and well conversed professionals who give special services to the residents of Sussex Facilities. They believe that their clients are entitled to free time, enjoyment time and time to network with other individuals in the facility. The well -trained cooks also offer balanced and sumptuous meals to the various facility residents.

Shiraz Boghani who is one of the founders, is well conversed with both entrepreneurship and hospitality fields. His country of origin is Kenya but he moved to the UK. The other founder, Shafik Sachedina came from Tanzania before he moved to study in London. The current chief executive officer of the Sussex is Amanda Taylor.

Sussex Healthcare offers different types of care such as Special Adult Care, Palliative Care, Dementia Care, Neurological Care, Profound and Multiple Learning Disabilities (PMLD) care, among other types of care. The company provides various residential facilities such as Kingsmead Care Centre, Upper Mead, Longfield Manor and others. The Sussex Healthcare Audiology offers diagnosis and treatment of the various problems that come with age. These include various hearing problems. The Treehouse Educare which is also a facility under Sussex Healthcare provides residence for patients battling autism and other accompanying problems. The facility also offers dental services to patients. Visit

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An insight into one of Ohio’s top law firms, Kisling, Nestico & Redick

Personal injury claims can take quite a lot of time to get solved through the legal process. Most people find this very frustrating and end up giving up on finding justice. It’s sad that the corporations in the cases sometimes turn their victims into perpetrators. One person who suffered such an injustice was Rob Nestico, one of the founding partners of Kisling, Nestico & Redick. At the age of 15, he was involved in a car accident as a passenger, and the insurance that was supposed to compensate him for his injuries turned him and pressured his family for a hasty settlement. It was this experience that inspired Nestico to become a personal injury claims lawyer and set up his firm together with his partners in Ohio.

Through his law firm Kisling, Nestico & Redick, this lawyer has dedicated himself helping persons with personal injury claims find justice. Today this law firm has 30 attorneys and 100 support stuff all who rally behind this cause. This law firm based in Ohio has ten office locations spread across the state and boasts of more than 400 years of combined experience among its attorneys. The law firm started its operation in 2005 and has specialized in providing legal services around work injuries, traffic or vehicle injuries, class actions and insurance bad faith. Premise liability and nursing home neglect are among the other services provided by this Ohio based law firm.

Kisling, Nestico & Redick as a law firm has had an impressive performance record throughout its existence. Today, the firm boasts of serving more than 10,000 clients with different legal matters relating to personal injury claims. Of all the claims that this Ohio based law firm has handled, it has managed to recover $450 million in verdicts and settlements. This has translated to a sigh of relief for its clients and their families despite their injuries and at times loss of a loved one. These wins have brought a lot of attention to Kisling, Nestico & Redick outstanding strategies that have always sought to achieve the best results in all trials.